Typographic Logo

[ENGL 527]

Discussion Question: Johanna Drucker’s Graphesis

While I think that using icon/pictorial graphics can work around this with more ease, how can bar or line graphs (or the other forms Drucker mentions) be designed to be both aesthetically pleasing/intriguing and rhetorically effective? Can the design impact not only what information is communicated, but how it is read? What I mean is, I think graphs are associated with certain disciplines/topic matters and communicate certain information in a certain way that is more expected/formed (trying to avoid adjectives like “dull”, or thoughts of “skip this chunk of the reading” here…).

For class this week, I designed a typographic logo for my webspace/scholarship that attempts to brand (maybe?) technical composition. While I have played with font before, I haven’t really experimented with downloading fonts (why?) or used a design platform outside of PowerPoint. So while it’s nothing fancy, it’s my first creation in Inkscape trying my hand at visual rhetoric without an image to drive/set the visual.


This logo was my first experiment with Inkscape. It started as a mass download of fonts. Deciding on what would be cast in this font was difficult; I wanted to create something that I could use. Given my present position in life/school, I thought creating something for my personal webspace I’m building would not only be useful, but cool. I chose “technical composition” from my current scholarship and MA project, and from how I’m being defined/imagined in the field as my work circulates in conferences, campus visits, and web exchanges. Technical composition writ large (started as):

techcomptextAfter choosing a font, I had the start of my design. What I found more generative though, was the material the concept afforded me semiotically – technical, as I am using the term, comes from the Greek  techne, or craft. Visually, I thought this blends of with the word “technical” and “techne” was not only more novel, but actually served as more of a heuristic device for imagining an understanding of the concept as I am terming/conceptualizing it. From my research, techne has a certain relationship to assemblage – a composing of heterogeneous materials to form a composition (a dynamic whole). I attempted to illustrate this by constructing a composite line that comes together at the end.

Typography Carnival

[ENGL 527]

After reading excerpts from Garr Reynolds’ Presentation Zen and Rebecca Hagen and Kim Golombisky’s White Space is Not Your Enemy, our goal was to “create a one-page layout with typographic variation that recasts a blog entry (or excerpt from a blog entry). The entry can come from any blog and any date. Your re-presentation of it should showcase type and spacing. Use only one color and not more than one image”. Given that this week is the Conference on College Composition and Communication (which I will follow via Twitter as my panel wasn’t accepted and I’m in between presenting at conferences – Networked Humanities and Computers and Writing – and low on fund$), I decided it would be fun to play with a portion of Collin Gifford Brooke’s post, 4Cs just not that into you?, on the rejections many scholars in digital rhetoric, new media, computers & ____________, rhetorical theory, etc. faced over the summer which brought into illumination/question the nature of the process by which conference proposals are accepted to the flagship conference of composition studies. While my document is simple, it plays with design elements of the College Composition and Communication journal, as well as the organization’s site. 

While using Microsoft Word comes with some limitations (which may just be my lacking knowledge), I attempted to mimic the jumpquote style of the journal, the header/banner of the site, the font family of the site (Lucida), and some elements of the page layout of the journal.

[I feel as if I should claim fair use for using the trademark sun of CCC…Just a humble grad student experimenting with document design for class!]

doc: Rosinski_TypographyCarnival